Application for this Challenge are now closed


Share your innovative solutions on one of the two opportunity areas

Challenge 1

Customized Learning for Farmers

How might we better enable customized learning for farmers for continuous improvement?

Accounting for their unique needs and variances in farm-holding size, previous experiences, skills, and attitudes.

Your solution can address farmer segmentation, training content, content delivery channels, staggered delivery by farmer journey, through innovations such as personalized training tools and coaching, democratized content creation, remote video-based engagement, voice / speech-based learning technologies and many others

A customised learning tool for that keeps existing incentives in place and works for all farmers and facilitators under an annualized cost of < USD 4 per farmer

Challenge 2

Efficiency of Data Collection and Documentation

How might we increase the efficiency of data collection and documentation to ensure the cotton is produced sustainably?

Accounting for the extensive data points that BCI Field Facilitators collect for 400-500 farmers each with multiple and repetitive touch points.

Your solution can address a sub-set of indicators or all indicators through technology advancements such as AI, Satellite augmented data capture. It can involve manual self-reporting by farmers using technology, such as IVRS or improve manual collection by field facilitators such as through route optimization

Your innovation should be a verifiable data-capture system that reduces the cost and time of collection and documentation within prescribed data indicators. It must be accessible to field facilitators and farmers and in a format verifiable by 2nd / 3rd party evaluators. Solution should not require a more advanced skillset from Field Facilitators than is locally available and should take into account limited skillset / literacy levels of smallholder farmers

Listen to the previous webinar 1(December 3, 2019) here

Listen to the previous webinar 2(December 18, 2019) here

View the webinar presentation here


Applying Is Easy

This call is open for academicians, engineers, entrepreneurs, technology experts, individuals or organizations worldwide. Submit you workable solutions for implementation over three simple steps.


Fill the online application form

(Nov 20, 2019 – Jan 26, 2020)


Submit a detailed proposal

(Feb 1, 2020 – Mar 1, 2020)


Test your solution on the ground

(Mar 15, 2020 – May 31, 2020)

Why Apply?

Financial Reward

Win up to EUR 135,000


Get a better understanding of the ‘Better Cotton’ ecosystem of actors and organizations through virtual field immersion.


Gain access to our network of experts that will provide mentorship and coaching to set you up for success.

Evidence Generation

Gather valuable insights and data during the on-ground testing to further refine your solution.


Interact and potentially partner with industry experts, funders, investors, and fellow innovators. 


Receive recognition at a global scale through brand association.