What is the challenge and why is there need for customization?
While current methods of training have positively affected farmer knowledge and incomes, the impact has been limited due limited training time and content repetition. We found that farmer needs, and aspirations vary significantly depending on factors such as farm-holding size, previous experiences, skills, and attitudes. Each farmer requires a slightly different form of support and at different times. Since the needs of each farmer are unique, they can benefit significantly from customization.